With current obesity trends suggesting that one fifth of children will be overweight or obese by 2010. Sally Gunnell, Tumble Tots and Cartoonito are calling to children to join the 50,000 Tumble Tots members to Jump for Joy during National Children’s Activity Week.
Now in its 14th year, National Children’s Activity Week which runs from the 8th-14th October is supported by one of Britainâ€™s best known female athletes, Olympic Gold Medallist, and mother of three, Sally Gunnell OBE. The campaign is designed to bring to the fore the importance of encouraging children to participate in physical activity from a young age. This year the Tumble Tots initiative is partnered by Cartoonito on Sky 619, a brand new pre-school channel from Cartoon Network.
Parents need to take the lead in developing their childrens physical and social development at an early age. Olympic Gold Medallist Sally Gunnell OBE says Children are never too young to get active. Right from the word go, activity should be a way of life and the impetus must come from parents. Kids love playing games with their parents and these activities don’t have to cost a fortune. The key point is to have fun and join in with them, because that’s what they really like, adds Sally, an avid supporter of National Children’s Activity Week campaign.
Jo Barlow, Vice President of Marketing and PR at Turner Kids Channels says: We’re delighted to be supporting Tumble Tot’s National Activity Week this year. It’s a great fit with our preschool channel Cartoonito which encourages pre-schoolers and parents to interact and have fun. Shows like Hi-5 and Go and Get a Grown Up actively promote activity, and we we’re pleased to support an initiative that does the same.
The importance of physical activity at an early age is paramount for our children to develop into healthy and active adults. We must all remember that physical activity is a tonic for the mind, as well as the body, reducing anxiety and stress and helping children to feel good about themselves. It also provides the perfect opportunity to mix with other children, learn to socialise and make friends. ,said, Veronica Periera MD Tumble Tots (UK) Ltd.